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Sunday, 19 February 2012

Twitter launches a self-service advertising platform

Now small businesses can easily buy and place ads on Twitter. The micro-blogging site has launched a self-service advertising platform that will enable advertisers to easily manage their marketing campaigns and budgets. The new service will be available only to advertisers who accept or use American Express cards, but will be rolled out to other cardholders in the coming months.

Like Google’s advertising platform, Twitter’s ad service will allow advertisers to specify how much they are willing to spend, pick the cities or regions where they want their ads to appear and write their own commercial messages, which will be limited to Twitter’s 140-character limit per tweet. Twitter will charge, only for ads that users respond to –by retweeting, following the company and  by clicking the tweet links.

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For each of the first 10,000 qualified businesses in the U.S. that sign up at, the American Express Co. will buy $100 in Twitter ads. The ads, called “promoted products,” will begin appearing within in users’ Twitter stream by late March.

“The response to the ads so far has been mostly positive. I have every expectation that we will be able to scale this very rapidly,” said Twitter CEO Dick Costolo Costolo.

Founded in 2007, Twitter has more than 100 million active users and a valuation topping $8 billion. But, the company  like others in the social media space, is not aiming for the IPO yet.

“I don’t look at what other companies are doing. We don’t think in terms of building this company for a particular IPO date. We are trying to build this company for the long term,” Costolo added.

Last year, Twitter generated ad revenue of about $140 million, according to the research firm eMarketer Inc. This year, it is expected to sell $260 million in advertising, boosted by the new self-service platform.
This post was written by Swati, Editor for Buzzom, Asia’s No 1 Social Media Blog


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